Introduction To Google Adwords
•What is PPC?
•What is Google Adwords?
•Creating Adwords Account
•About Google Networks
•Search/Search Partners/Display Network
•Search- Searching on Google (.Com, .in, .uk etc.)
•Search Partners- (AOL, Earthlink, Powered by Google,
•Keyword Research/Keyword Types (Broad, Exact, Phrase)
•Quality Score, CTR, Landing Page
•Importance of Quality Score
•Creating Campaign (Search Network/Partner)
•Using Ad Extensions
•Creating Ad group and Ads
•Display Network Campaign
•(Creating Image/Video/Text/Flash Banner)
•Navigation through Menus
•Home/Campaigns/Opportunities/Tools & Analysis, Billing, My
•Using Remarketing (Display Network)
•Using MCC (My Client Centre)
•Linking Existing Adwords Account with MCC
•Approving from Adwords
•Creating Additional Users
WHAT IS PPC
Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set a fixed pay per click rate.
What is Google AdWords?
Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.
When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer.
There are other ad format options besides text, such as display ads, mobile ads and local business ads. You can also choose to show your ads on Google’s Display Network partner sites – so when people browse the web, your ads will appear on relevant sites that match your products or services.
In your AdWords console, when you bid on a keyword by simply typing it with no adornment, your ad may appear when any of the words appear in a searcher query. This is the default option. If your ad group contained the keyword “tennis shoes,” your ad would be eligible to appear when a user’s search query contained either or both words “tennis” and “shoes” in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.
With broad match selected, ads may show on searches for tennis, shoes, buy tennis shoes, tennis shoe photos, running shoes, tennis sneakers, and so on.
In your AdWords console, when you bid on a keyword and include it in quotation marks, as in “tennis shoes,” your ad is be eligible to appear only when a user searches on the phrase tennis shoes, with the words in that order. However, your ad can also appear for searches that contain other terms as long as it includes the exact phrase you’ve specified.
With phrase match selected, ads may show on searches for red tennis shoes, buy tennis shoes, tennis shoes photo and so on.
Ads won’t show on searches for shoes for tennis, tennis shoe, tennis sneakers and so on.
In your AdWords console, when you bid on a keyword and surround your keywords in brackets—such as [tennis shoes]—your ad will only appear when a user searches for the specific phrase “tennis shoes” with the words in that order, and without any other terms in the query.
Ads won’t show on searches for red tennis shoes, tennis shoe, buy tennis shoes and so on.