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Wednesday, 12 November 2014

Affiliate Marketing

What is Affiliate marketing and how it works?

Affiliate marketing is one of the oldest form of marketing, where you refer someone to any online product and when a person buys the product based on your recommendation, you will get a commission out of it. This commision amount varies from $1 to $10000, depending on what product you are promoting and recommending.

Many online companies who sales product like Shoes, Webhosting space or any service, and you offer an affiliate program. You can go ahead and sign up for the program and get your unique tracking link. Now, when ever you writing about the product, you can simply use special tracking affiliate link to, recommend the company site and if your readers will buy anything, you will get commission out of it

5 keys to better Affiliate Marketing

  1. Only promote products that are so good, you would promote them whether or not you were paid to. Many “gurus” will tell you to find a Clickbank product in your niche that’s doing well and promote that. While that’s a useful way to tell if a particular topic is viable, it’s also a great way to destroy your relationship with your audience unless the Clickbank product is terrific. Only promote great quality, whether it’s a $17 product or a $17,000 one.
  2. Make sure you’re selling something your audience wants. This seems obvious, but it’s where a lot of marketers fail. You can’t just offer something people need or could benefit from. They also have to want it. Don’t be afraid to promote products that are already popular in your topic. They’re popular because there’s a strong desire. You’ll use your own relationship and content to make people want to buy with your link.
  3. Look for high-dollar-value products. This is especially important if you don’t have tons of traffic. It might seem counterintuitive, but it’s true — you won’t necessarily sell more of a cheaper product. It’s not uncommon to find that a $197 product sells as many copies as a $19 one.
  4. Give some background. Reviews tend to do very well for affiliate offers, because they give the buyer some additional background on the product’s strong and weak points. Never be afraid to honestly address flaws in a product you review.You won’t hurt sales, and you will build your trust and credibility with your audience.
  5. Always disclose your affiliate relationship. Not only is it a good relationship-building practice to be honest with your readers, but the FTC also now requires bloggers to disclose that you’re receiving financial compensation for your endorsement. This can get you into some very ugly hot water if you ignore it, so don’t. (If you want a model for a graceful way to do that, scroll down and click through to the post on how to make affiliate disclosure into a selling point.)
Here are four quick steps to Monetizing your blog through Affiliate Marketing

1. Choose Relevant Affiliate Programs

Affiliate ads pay per action, which means that readers will need to click on the ad and then either sign up or register for something, or make a purchase before you get paid for the action. The more relevant the ad is to your content, the higher the likelihood visitors will click on the ad and perform the desired action.
So, what type of affiliate program will provide the most relevant ads for your blog? If you're focused on a particular topic, you will want to join affiliates specifically associated with your content. For example, if you have a photography site, you might apply to be an affiliate with a camera equipment dealer.
Many bloggers start with Amazon Associates since Amazon sells millions of diverse products that are likely to be a fit for most bloggers. Amazon pays commissions of 4% to 15%, depending on volume and product type.
To find other targeted affiliate programs, check out popular affiliate clearinghouse sites such asCommission JunctionLinkShare, and ShareASale. All three offer access to thousands of affiliate programs, but you must apply separately to each one.
While you should choose programs related to your content, you don't have to feel restricted to stick too closely to your niche, says marketing consultant Dennis Duty. Think about what other types of products your audience might be interested in.

"Perhaps your Halo audience would enjoy other FPS games as well," says Duty.

2. Consider an Affiliate Aggregator Service

If your blog topics are more diverse, you might consider a program such as VigLink, which automates access to more than 30,000 affiliate programs and monetizes the links on your site for you.
For example, if a blogger is writing about a new pair of shoes they found on Zappos, instead of having to sign up with the Zappos affiliate program directly, they can work with VigLink, which will automatically append the affiliate code to the link and pay the blogger their earned commissions. While VigLink typically keeps 25% for this service, the company claims that because of their size, they "often negotiate higher commissions that more than cover our share," says Oliver Deighton, vice president of marketing at VigLink.
In addition to automatically monetizing existing links, VigLink can also optionally insert new, ordinary links where none existed before. For example, if a blogger mentions a product, brand or store, they don't have to worry about linking it themselves: VigLink will take care of that with its link insertion technology, which optimizes for both user experience and revenue.

"For most websites, link insertion lifts VigLink revenue by more than 90%," adds Deighton.
Deighton notes that while any blogger can try VigLink, bloggers will find the most success if their content is geared toward commerce.

"Hobbies, fashion, tech gear, deals and savings are all topics that naturally lead to spending; religion, food, raising children are less ideal," adds Deighton.

3. Create Content That Sells

Many bloggers will actually write reviews of products with affiliate marketing in mind.

"The power of a blog is that it's easy to aggregate a lot of loyal fans for niche topics. This lends itself to making recommendations and providing affiliate links to those recommendations," says Chris Conrey, a partner at digital marketing company But just throwing out links to products with no rhyme or reason will result in a quick exit by visitors, writes Lynn Truong, Editor-in-Chief of Wise Bread, a popular personal finance site.
"Think of affiliate ads as additional resources that complement your content," says Truong. "Don't put up a list of your favorite books, hoping people will click on the affiliate link and purchase the books just because you listed them. Take some time to write a detailed review, and use affiliate ads to point them in the right direction if they decide to act on your information."

4. Integrate Affiliate Links Appropriately

If you do add affiliate links to your site, make sure you maintain a balance between monetization and user experience, suggests web designer Kevin Spence.
One way to do this is to keep the majority of your content ad-free.

"What I would recommend to people is to think of 5-10 great pages that you could use to promote affiliate offers related to your niche. Then link to those money pages from your sidebar, footer or somewhere else that will give them a lot of visibility from the other pages on your site. Keep the rest of your site ad-free," says Spence. "The goal is not to monetize every page, but for every page to be a potential gateway to monetization."