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Sunday, 16 November 2014

Google My Client Centre

                                     My Client Centre

                 Introduction


A My Client Center (MCC) Account is  an  account which Google provides to businesses and organizations that manage multiple Google Adwords accounts. An MCC account gives you one place to go where you can easily open, track, and work with multiple AdWords accounts


Common scenarios when MCC is useful


You already have multiple AdWords accounts.
You are an AdWords manager with multiple clients.
You are a search marketing agency. (Kind of the same as #1?)
You need to set up hundreds of campaigns (ex: targeting hundreds of different towns for example). Due to the 50 campaigns per account limit, you may need more than one account.
You or your client  need separate invoicing for different projects, and therefore needs multiple accounts, each of the campaigns within the account.

You have a client who has multiple accounts – In this case, you’d be linking an MCC within an MCC.

Two things to remember

You Can’t Upgrade Current AdWords Accounts to MCC Accounts
You can’t simply upgrade an old AdWords account into a MCC—you have to create a totally new Google account that you will use to create the MCC account. This means, you have to have a “spare” email account that is not associated with an AdWords account
One MMC Account Manages Other MCC Accounts
This is extremely handy when you take on a client that already has an MCC account.


Google Adwords

                                       

                          Introduction To Google Adwords



                                        Contents




What is PPC?
What is Google Adwords?
Creating Adwords Account
About Google Networks
Search/Search Partners/Display Network
Search- Searching on Google (.Com, .in, .uk etc.)
Search Partners- (AOL, Earthlink, Powered by Google,

Keyword Research/Keyword Types (Broad, Exact, Phrase)


Quality Score, CTR, Landing Page
Importance of Quality Score
Creating Campaign (Search Network/Partner)
Using Ad Extensions
Adwordwrapper.com
Creating Ad group and Ads
Display Network Campaign
(Creating Image/Video/Text/Flash Banner)
Navigation through Menus
Home/Campaigns/Opportunities/Tools & Analysis, Billing, My
Account

Using Remarketing (Display Network)
Using MCC (My Client Centre)
Linking Existing Adwords Account with MCC
Approving from Adwords
Creating Additional Users
Adwords Editor

                                        WHAT IS PPC

Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set  a fixed pay per click rate.











What is Google AdWords?


Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.
When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Your website is now just a click away from your potential customer.
There are other ad format options besides text, such as display ads, mobile ads and local business ads. You can also choose to show your ads on Google’s Display Network partner sites – so when people browse the web, your ads will appear on relevant sites that match your products or services.













































































Broad match

In your AdWords console, when you bid on a keyword by simply typing it with no adornment, your ad may appear when any of the words appear in a searcher query. This is the default option. If your ad group contained the keyword “tennis shoes,” your ad would be eligible to appear when a user’s search query contained either or both words “tennis” and “shoes” in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.
With broad match selected, ads may show on searches for tennis, shoes, buy tennis shoes, tennis shoe photos, running shoes, tennis sneakers, and so on.

“Phrase match”

In your AdWords console, when you bid on a keyword and include it in quotation marks, as in “tennis shoes,” your ad is be eligible to appear only when a user searches on the phrase tennis shoes, with the words in that order. However, your ad can also appear for searches that contain other terms as long as it includes the exact phrase you’ve specified.
With phrase match selected, ads may show on searches for red tennis shoes, buy tennis shoes, tennis shoes photo and so on.
Ads won’t show on searches for shoes for tennis, tennis shoe, tennis sneakers and so on.

[Exact match]

In your AdWords console, when you bid on a keyword and surround your keywords in brackets—such as [tennis shoes]—your ad will only appear when a user searches for the specific phrase “tennis shoes” with the words in that order, and without any other terms in the query.
Ads won’t show on searches for red tennis shoes, tennis shoe, buy tennis shoes and so on.













Wednesday, 12 November 2014

Affiliate Marketing



What is Affiliate marketing and how it works?

Affiliate marketing is one of the oldest form of marketing, where you refer someone to any online product and when a person buys the product based on your recommendation, you will get a commission out of it. This commision amount varies from $1 to $10000, depending on what product you are promoting and recommending.



Many online companies who sales product like Shoes, Webhosting space or any service, and you offer an affiliate program. You can go ahead and sign up for the program and get your unique tracking link. Now, when ever you writing about the product, you can simply use special tracking affiliate link to, recommend the company site and if your readers will buy anything, you will get commission out of it

5 keys to better Affiliate Marketing


  1. Only promote products that are so good, you would promote them whether or not you were paid to. Many “gurus” will tell you to find a Clickbank product in your niche that’s doing well and promote that. While that’s a useful way to tell if a particular topic is viable, it’s also a great way to destroy your relationship with your audience unless the Clickbank product is terrific. Only promote great quality, whether it’s a $17 product or a $17,000 one.
  2. Make sure you’re selling something your audience wants. This seems obvious, but it’s where a lot of marketers fail. You can’t just offer something people need or could benefit from. They also have to want it. Don’t be afraid to promote products that are already popular in your topic. They’re popular because there’s a strong desire. You’ll use your own relationship and content to make people want to buy with your link.
  3. Look for high-dollar-value products. This is especially important if you don’t have tons of traffic. It might seem counterintuitive, but it’s true — you won’t necessarily sell more of a cheaper product. It’s not uncommon to find that a $197 product sells as many copies as a $19 one.
  4. Give some background. Reviews tend to do very well for affiliate offers, because they give the buyer some additional background on the product’s strong and weak points. Never be afraid to honestly address flaws in a product you review.You won’t hurt sales, and you will build your trust and credibility with your audience.
  5. Always disclose your affiliate relationship. Not only is it a good relationship-building practice to be honest with your readers, but the FTC also now requires bloggers to disclose that you’re receiving financial compensation for your endorsement. This can get you into some very ugly hot water if you ignore it, so don’t. (If you want a model for a graceful way to do that, scroll down and click through to the post on how to make affiliate disclosure into a selling point.)
Here are four quick steps to Monetizing your blog through Affiliate Marketing

1. Choose Relevant Affiliate Programs

Affiliate ads pay per action, which means that readers will need to click on the ad and then either sign up or register for something, or make a purchase before you get paid for the action. The more relevant the ad is to your content, the higher the likelihood visitors will click on the ad and perform the desired action.
So, what type of affiliate program will provide the most relevant ads for your blog? If you're focused on a particular topic, you will want to join affiliates specifically associated with your content. For example, if you have a photography site, you might apply to be an affiliate with a camera equipment dealer.
Many bloggers start with Amazon Associates since Amazon sells millions of diverse products that are likely to be a fit for most bloggers. Amazon pays commissions of 4% to 15%, depending on volume and product type.
To find other targeted affiliate programs, check out popular affiliate clearinghouse sites such asCommission JunctionLinkShare, and ShareASale. All three offer access to thousands of affiliate programs, but you must apply separately to each one.
While you should choose programs related to your content, you don't have to feel restricted to stick too closely to your niche, says marketing consultant Dennis Duty. Think about what other types of products your audience might be interested in.

"Perhaps your Halo audience would enjoy other FPS games as well," says Duty.

2. Consider an Affiliate Aggregator Service

If your blog topics are more diverse, you might consider a program such as VigLink, which automates access to more than 30,000 affiliate programs and monetizes the links on your site for you.
For example, if a blogger is writing about a new pair of shoes they found on Zappos, instead of having to sign up with the Zappos affiliate program directly, they can work with VigLink, which will automatically append the affiliate code to the link and pay the blogger their earned commissions. While VigLink typically keeps 25% for this service, the company claims that because of their size, they "often negotiate higher commissions that more than cover our share," says Oliver Deighton, vice president of marketing at VigLink.
In addition to automatically monetizing existing links, VigLink can also optionally insert new, ordinary links where none existed before. For example, if a blogger mentions a product, brand or store, they don't have to worry about linking it themselves: VigLink will take care of that with its link insertion technology, which optimizes for both user experience and revenue.

"For most websites, link insertion lifts VigLink revenue by more than 90%," adds Deighton.
Deighton notes that while any blogger can try VigLink, bloggers will find the most success if their content is geared toward commerce.

"Hobbies, fashion, tech gear, deals and savings are all topics that naturally lead to spending; religion, food, raising children are less ideal," adds Deighton.

3. Create Content That Sells

Many bloggers will actually write reviews of products with affiliate marketing in mind.

"The power of a blog is that it's easy to aggregate a lot of loyal fans for niche topics. This lends itself to making recommendations and providing affiliate links to those recommendations," says Chris Conrey, a partner at digital marketing company Vuurr.com. But just throwing out links to products with no rhyme or reason will result in a quick exit by visitors, writes Lynn Truong, Editor-in-Chief of Wise Bread, a popular personal finance site.
"Think of affiliate ads as additional resources that complement your content," says Truong. "Don't put up a list of your favorite books, hoping people will click on the affiliate link and purchase the books just because you listed them. Take some time to write a detailed review, and use affiliate ads to point them in the right direction if they decide to act on your information."

4. Integrate Affiliate Links Appropriately

If you do add affiliate links to your site, make sure you maintain a balance between monetization and user experience, suggests web designer Kevin Spence.
One way to do this is to keep the majority of your content ad-free.

"What I would recommend to people is to think of 5-10 great pages that you could use to promote affiliate offers related to your niche. Then link to those money pages from your sidebar, footer or somewhere else that will give them a lot of visibility from the other pages on your site. Keep the rest of your site ad-free," says Spence. "The goal is not to monetize every page, but for every page to be a potential gateway to monetization."