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Thursday, 20 February 2014

SEO


SEARCH ENGINE  is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.

SEO is a process of trying to get higher ranking from the Search Engine.
Focused exclusively on attracting the natural or organic listing


The process of structuring a web page so that it is  found, read, and indexed by search engines in the most effective manner possible.


The process of modifying a website to increase its ranking in organic / crawler-based listings of search engines.

This process improved webpage so their rank higher in search engines for our target keyword.

Successful search helps this site gain top positioning in the search engines results pages of search engines such as Google,Yahoo and MSN for relevant words and phrases.

Two terms of SEO  
On Page                          
Always start with keyword selection, research
Title tag
Meta Description tag
Keyword tag
Canonical tag
H1 tags
Image Optimization
Internal Links
Keyword density
Keyword proximity
Site maps
Robot tag
Expect results in 6-12 months

Directory Submission
Social Bookmarking
Blog Creation
Forum posting
Article submission
Press Release
Search engine submission
Classifieds submission
W3 Validation
Copyscape



On Page Optimisation

Meta Tags Optimisation
Title tags 
- must have keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 60-65 characters.
Example :

<title>Computer|Traning|Courses|Classes|Institute|Mumbai-Softprocomp.com</title>

Meta description tags 
- displayed below the title in search results
- use dynamic, promotional language
- use keywords, not more than 150-155 characters
        Example:
      <meta name= "description" content=“Softpro is a Computer Training institute in mumbai which provide various courses at cheap rate." />

Meta keywords tags 

- no longer carry weight with major SEs

a myth that meta keywords alone affect rankings

<meta name="keywords" content=“Softpro is a Computer training institute in mumbai. />
       
         Canonical Tags

       Duplicate content can often be a problem for SEOs that deal with large websites that have many different URLs. Implementing canonical tags on pages with duplicate content can impact your sites organic performance positively and eliminate any potential confusion from search engines indexing your website wrong.
Example:
http://www.softprocomp.com
http://www.softprocomp.com/
http://www.softprocomp.com/index.html

<link rel="canonical" href="http://www.softprocomp.com>

H1 Tags

Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what your website is about
<h1>H1, H2 and H3 Header Tags for SEO</h1>


Furthur Will Continue ...
That Will Contain Image Optimization
Internal Links and Lots More.

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